Movers and Shakers

Movers and Shakers

by Erin Carlson

Seven high achievers on our radar this month, from Bay Area heavyweights to the next generation shaking things up.


Kelsey Cullen

Congrats to Cullen on the successful launch of her PR firm, KCPR, following nearly a decade of working as a publicist for top venture capital companies and startups. Cullen, who’s headquartered in San Francisco, represents tech clients valued above $500 million and also works with international firms seeking to gain access and visibility in Silicon Valley. “There’s something about having your finger on the pulse of tech trends that’s exhilarating … knowing who’s getting funding, knowing what trends are entering the market before the general consumer knows,” says the effervescent entrepreneur, who grew up in Redwood Shores. “Maybe it’s nerdy, but I love it.”

Logan Green

Show of hands: How many of you have recently deleted Uber and switched to Lyft? Wow! That’s a lot of hands. Well, as it happens, your defection is part of a trend right here in San Francisco where the number of Ubers hailed recently dropped 8 percent in contrast with a 9 percent gain for Lyft, according to Certify, a company that tracks business expenses. Perhaps this might have something to do with the bout of bad publicity plaguing Uber—between the sexual harassment scandal and ex-CEO Travis Kalanick’s troubled leadership, it’s no surprise that many of you are calling Lyfts instead. Green, who founded the ride-sharing outfit in 2012, keeps a relatively low profile in Menlo Park—no word on whether he wears a pink mustache to disguise himself in public.

Sobia Shaikh

Are you following Shaikh on Instagram (her handle: @sobiaashaikh)? If not, quite frankly you’re out of the loop. The San Francisco society maven and entrepreneur has unveiled a cool new lifestyle site, dubbed Shaikhen and Stirred, which chronicles her adventures in fashion, food, travel, beauty and more. Her commentary is fun, smart and refreshingly honest, as when she mused about her venture: “Will I live up to the hype I’ve inadvertently created? Should I go for it? What if it doesn’t appeal to people?” At the same time, she admits to the Gazette: “The only validation I seek is my own, and of course, [husband] Nadir, [son] Isaad and [daughter] Lyali’s on occasion. Everyone else can take a hike!”

Petra and Pavla Langer

Imagine a Drybar but for cosmetics—that’s the concept the Langer sisters had in mind when they opened their new makeup studio in the Marina this fall. “As makeup and skin care passionistas, we wished there was a place that focused on the experience and artistry of makeup as opposed to product sales,” says Petra Langer. “We saw there was a gap in the market and decided to channel our entrepreneurial family roots to rethink how people traditionally shop for, learn about and experience makeup.” Pavla adds: “FaceWest was created to provide a welcoming and convenient destination for quality makeup and beauty services, and for those who simply want to learn more about how to use makeup.” Hello … is it me you’re looking for?

Gregg Perloff and Jodi Goodman

Hats off to Goodman, President of Live Nation in Northern California, and Perloff, who runs Another Planet Entertainment, who worked to put together the star-studded benefit concert for wine country fire relief at AT&T Park last month. Millions of dollars were raised through ticket sales, donations and sponsorships; proceeds went toward The Tipping Point Emergency Relief Fund. According to Goodman, “This fund has been established to support the most vulnerable populations displaced by the destruction. Additionally, thousands of tickets will be donated to first responders, volunteers and others impacted by the fires. Our hope is that donations to the fund continue even after the concert ends through awareness raised from the concert.” Just a few of the night’s performers: Dave Matthews, Metallica and Dead & Company.

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