Above: Pismo Organic Blanket (from $98 – $298), 300 Thread Count Organic Percale Duvet Cover (from $58 – $288). | Photo: Sean Gelbaugh
Everyone has heard of the many sleep statistics: One sleeps for a third of one’s life. Medical journals suggest roughly eight hours of sleep nightly. Sleep is vital to healing the body, heart, and brain. For an act that’s so important to our daily life and well being, why spend those hours in stiff, uncomfortable, heavily dyed bedding? Luckily, Coyuchi brings high-quality organic pieces to its customers without leaving a carbon footprint behind.
Founded almost 30 years ago in Point Reyes Station on the Northern California Coast, Coyuchi is now based in San Francisco and is very committed to creating thoughtfully designed bedding, bath, and loungewear. “I came to Coyuchi in 2011 because I saw the company’s dedication to both the organic fiber and to the farmers who grow it,” Coyuchi CEO Eileen Mockus says. “And Coyuchi has continued and expanded on those commitments by building relationships with new farm groups in India, water recycling at our factories, and expanding the fibers we’re using with organic linen and climate beneficial wool.”
All Coyuchi labels read like a Mother Earth menu—100% organic cotton, sustainably produced alpaca, pure European linen, and more. The Pismo Organic Blanket is woven of organic cotton fibers and stonewashed for softness and a more delicate texture. “It’s the perfect lightweight layer for a little more warmth,” Mockus adds. This blanket pairs beautifully with the Soft Washed Organic Sheet Set that has a relaxed, lived-in softness. But this comfort isn’t only designed for the bedroom. The thick, plush United Cloud Loom Organic Robe is made out of 100% organic cotton, grown and woven in the Aegean region of Turkey.
When asked what the client should feel when slipping into the Coyuchi brand, Mockus responds: “Everyday luxury! We obsess over the details—in particular, the way our fabrics feel. There are many pretty home textiles in the market and what sets us apart is they feel great against your skin. We want our customers to love grabbing the towel after a shower and slipping into their sheets each night.”
These fabrics are also friendly to the planet. Coyuchi has received numerous certifications that include Global Organic Textile Standard (which limits the use of toxic bleaches, dyes, and other chemicals), Fair Trade Certified™ (which works with farms and factories around the world to improve wages, benefits, and conditions for workers), and MADE SAFE® (a seal that ensures each product is made with safe ingredients not known or suspected to harm human health, animals, or ecosystems). “Plus, our dedicated team at Coyuchi is passionate about making a difference,” Mockus says. “We’re active recyclers and composters in the office—there’s a strong commitment to minimizing waste and going above and beyond with what we do with our product.”
Recently, the brand started Coyuchi For Life, a subscription-based product that changes the way we consume. The brand understands that 10 million tons of textile waste end up in landfills each year. So they created a circular subscription program where, at a low monthly rate, customers can enjoy new organic cotton towels, sheets, and duvets for 6, 12, or 24 months before swapping them for new bedding. Coyuchi takes the used textiles and will either recycle, renew, or upcycle the pieces before sending them out to a new life. “What’s really great about Coyuchi for Life is it recognizes that we all like more newness in our lives than is truly necessary,” Mockus says. “By signing up for the program, that newness is built in. The new sheets and towels will be there when you want them, but we will take the old product off your hands.”
For more information, please visit www.coyuchi.com