Personalized Audio

Assaf Gad, the vice president of Marketing and Strategic Partnerships at Audioburst, tells Gentry that his vision is for the Tel Aviv-based start-up to become “the Google of audio search.” Founded in 2015, Audioburst utilizes advanced Artificial Intelligence algorithms to constantly organize and analyze copious amounts of audio content, from the timeless medium of radio to the booming modern market for podcasting.

Gad, who moved to Palo Alto from Israel two years ago, manages twin teams in Silicon Valley and New York City. The company has successfully completed strategic funding rounds, is eyeing expansion in both Japan and China, and counts industry heavyweights Samsung and Bose among its partners.

Audioburst’s stated mission is to make audio content searchable, accessible, and available everywhere and at any time. As Gad notes, “Most of the website content around us is well organized, but by contrast, the cataloging system for spoken words and audio content has largely been left behind. If you’re driving in a car and happen to miss the weather or traffic reports, you often must wait another 20 minutes to hear them again.”

The company’s on-demand content library, which harnesses complex metadata and is accessible worldwide, has already been live for more than a year. Audioburst works with over 2,000 United States-based sources that together represent the majority of news and talk stations in the country. Its technology also functions seamlessly with virtual assistants such as Apple’s Siri and Amazon’s Alexa.

Audioburst’s personalized feed can, Gad says, create a unique “listening identity” for each user. “Beyond being simply a search engine,” he adds, “we are able to aggregate and create particular playlists based on location, preferences, and listening patterns for consumption that are specifically tailored to the consumer’s interests.”

Almost four decades after MTV prematurely proclaimed that “Video Killed the Radio Star,” aural content is thriving as never before. Gad is quick to point out that today’s fast-paced, multitasking, and mobile lives suit podcasts and the like perfectly. Audioburst ultimately aims to make listening an altogether “more compre-hensive and emotional experience for the user,” Gad concludes.  


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