Star-Studded Opening

Drew Altizer Photography

NSYNC’s Lance Bass and husband Michael Turchin get cozy with singer Ashlee Simpson Ross.

On May 23, Sir Richard Branson threw an outrageous opening bash for the new Virgin Hotels San Francisco, and everyone’s favorite early-aughts celebrities were invited; including an unexpected, but not completely unwelcome, appearance by singer Ryan Cabrera, who rose to five minutes of fame on cult reality show The Hills. As for Branson, he made his grand entrance as only a mogul would: on a Burning Man-inspired art car with fabulous San Francisco queens by his side.

Actor Jonathan Goldsmith serves classic Hollywood panache at the opening.
Branson raises a glass with celebrity chef Tyler Florence.
KRON4 news anchor Vicki Liviakis and Randy Fry of Fry’s Electronics work the red carpet.
Virgin Produced boss Jason Felts with Virgin Hotels’ Chief Development Officer Allie Hope and CEO Raul Leal.
The real stars of the evening? Ruby Red Munro and Delilah Befierce — don’t tell Ryan Cabrera!
DJ Sober throws it down inside the red-hot hotel.

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