Some of the characters we’ve seen around town
We stopped Jeremy Ogur because his outfit told us that he was doing something important. His personal style draws inspiration from his New York roots and SF residence. “[It’s] a mix of rock ’n’ roll and streetwear.”
Blazer: Brooklyn Tailors; sweater: Armani; boots: Common Project; jeans: Levi’s
Ingrid Nedkvitne is attending the Academy of Art University all the way from Norway. She has a soft spot for what she calls “dark fashion,” but always adds her personal pop of color. “I try to incorporate my purple into a dark, sort of badass, look that I really like. This is my casual gothic look.”
Top: Widow; jacket: Men’s clothing store in Tokyo; pants: Killstar; jewelry: collection from the last decade; shoes: Ironfist.
With an outfit like that, we had no choice but to stop Maad — just Maad — on her lunch break from DJing at Tiffany & Co. in Union Square. Is there really any explanation necessary? The musician applies this same no-holds-barred philosophy to her everyday look. “[My personal style is] just myself, just extra.”
Outfit: Sammy B Designs
Maggie Navarro wasn’t going back home to Pasadena empty-handed. We caught her searching for a must-have piece to add to her carefully curated collection on the streets of Union Square. “It’s about confidence. It’s about knowing what you like, being confident enough to wear it, and not being afraid.”
Outfit: Etro; glasses: a lucky find
Susan Zetzer has been in SF for 30 years and likes to think of herself as an honorary native. Her motto? Wear clothing that makes you happy and allows you to connect with others. “Strong, idiosyncratic, and happy,” are the words she uses to describe her personal style.
Top: Mio on Fillmore Street; pants: Banana Republic; glasses: vintage from Spectacles of Union Square; shoes: Gucci from two seasons ago
Rosco Kickstone was working retail when he caught our eye through the window of a Union Square hat shop. His style is informed by his identity: Southwestern, psychedelic, surf-metal musician. “The clothes I wear are inspired by my culture, but I like to throw in the modern flair. When I’m performing on stage, I want to look good.”
Hat: Goorin Bros.; necklace: handmade; boots: Doc Martens; the rest: thrift finds