Personalities

The Pioneer 

“Our goal is to teach kids in the way they naturally prefer to learn, to continue improving their attention span, and to teach them about the magic in everyday life scenarios. Implicit across the new website will be teaching by example and showing children how to turn negatives into positive learning experiences.”

Jaime Abromovitz explains to Gentry that, “As a child, traditional education never worked for me. I was an auditory learner with a short attention span and hyperactivity. This was great for sports, bad for learning.” In addition, Abromovitz notes, “I had reading difficulties and consequently found comfort in a ‘live learning environment’, teaching myself through contextual interactions and dialogue.”

“Our goal is to teach kids in the way they naturally prefer to learn, to continue improving their attention span, and to teach them about the magic in everyday life scenarios.”

It was this personal experience that provided Abromovitz with the inspiration to establish The Dreamalings some 16 years ago. The digital storybook company features a roster of colorful characters designed with experts from Stanford, Harvard, and Cornell. The curriculum is tailored to children aged 1 – 6 who have learning challenges like ADHD, Autism, and Dyslexia.

The Dreamalings’ highly innovative offerings have proven to be a big hit with kids and teachers alike. Lovable ‘Family and Friends’ impart important life lessons to children, utilizing learning tools such as Interactive Digital E-Books, Music Videos, and Sing-Along-Songs. This emerging generation of young ‘digital natives’ is embracing educational tech gadgets as never before, but trailblazer Abromovitz remembers a time when this was far from the case. “When I started this company and told parents their children would be learning to read and speak with technology like our original mobile video book series, they were adamant it would never ever happen,” she recalls. “Now, my friends’ kids all learn how to use iPads and mobile phones at age three.”

Being a pioneer comes naturally to Abromovitz who, despite learning differently, graduated top of her classes from high school through to graduate school. Over the subsequent quarter-century, she has held prestigious positions in management, marketing, and strategy at both multinationals and successful high-growth startups in the education technology arena.

Next up for The Dreamalings is an exciting interactive website due to launch this month, whose aim is to entertain and educate in equal measure. Jovial characters who have genuine early childhood development traits will accompany kids on enjoyable interactive learning playground adventures complete with hidden clues. A special English learning series is also set to be unveiled.

Summing up, Abromovitz says, “Our goal is to teach kids in the way they naturally prefer to learn, to continue improving their attention span, and to teach them about the magic in everyday life scenarios. Implicit across the new website will be teaching by example and showing children how to turn negatives into positive learning experiences. Much like life!”

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